Our business is
Direct Results is in business to build your company’s success model – no BS!
Every campaign is a customized solution uber focused on reaching YOUR target, delivering a message enticing YOUR customer AND DRIVING RESPONSE – SALES!
DIRECT RESULTS WORKS WITH EVERY MAJOR BROADCASTER but we are broadcaster agnostic! No broadcasting company represents more than 9% of radio stations in the United States. Work with Direct Results and reach your key consumers in each market… not just those reached by one or two broadcasting groups.
We don’t just live radio, we love it!
Direct Results is AUDIO advertising focused by choice. We have a deep love (infatuation) for ALL THINGS AUDIO. We make it a point to know everything about the space. We cultivate relationships with the shot callers: station managers, DJ’s, high power CEO’s and industry veterans.
Direct Results studies, practices and perfects the art of customer acquisition through effective placement of smart messaging delivered through audio… radio, streaming, podcast and satellite.
We place ads on the right stations and in the most influential shows in EACH and EVERY market. We are devoted to advertisers success, (not broadcasters) and for the past thirteen years, our clients have grown, celebrated, WON!
Let's talk audio
Radio reaches 93% of all U.S. adults on a weekly basis, 272 MILLION Americans – 7 million MORE than in 2016. Whether listening on AM/FM, satellite, podcast of streaming service, radio is the only medium able to capture your customers’ attention while creating “theater of the mind”. Savvy advertisers are leveraging radio to reach consumers in their car, on their mobile device and now with smart speakers.
Direct Results employs the most advanced targeting technology and proprietary data to deliver customers from day one, at the right cost and grow your business at the right pace.
Radio will drive ROI better than all other channels.
Direct Results’ rates are untouchable, but you’ll have to call us to learn more about those details.
Check out our awesome clients.
What We Do
How We Do it
- Gather and research client information (historical data, past campaigns, KPI’s, etc.)
- Leverage multiple research tools to gain further insight regarding demo, geo, HHI, psychographic and more.
- Provide strategic media recommendations aimed to meet and exceed client goals.
- Purchase high-impact buys
- Secure targeted spots
- Negotiate the most competitive rates
- Create effective reach and frequency schedules
- Create long-term partnerships with stations on behalf of our clients
- Track and monitor response data daily to ensure campaigns are hitting benchmarks.
- Provide weekly recommendations to improve performance, increase reach and drive increased results.
- Frequently present new creative and promotional opportunities.
The proof is in the results, and our results are industry-leading.
AX/Data Our Zone of
Direct Results leverages the power of our proprietary software “AudioXchange” to develop and activate highly targeted results driven campaigns.
- (ROI) tracking for every station and advertiser equals pinpoint buying and optimization with core audiences
- Proprietary software application categorizing radio stations using 72 demographic and psychographic characteristics
- Over $118M in pure response data across a multitude of industries and products with new entries each week
- Creates a model to drive a cost efficient targeted response by matching advertisers and consumers with meticulous customization
We create audio advertising engagement, and then some…..
AM/FM Terrestrial Radio
Influencer + Endorsements
Event Marketing + Sampling
PR Radio Tours
Integrated Campaigns: TV, Cable, OTT, Program Features, Digital, Out of Home
Industries We Serve
Consistently strong tune-in and sales, often #1
Health & Beauty
Decreased CPS 57% while increasing radio budget 480%
Better than 2.5:1 return on advertising investment in recessionary economy
Increased traffic and leads on home improvement site by 400+%
Staged successful grand openings for over 350 retailers and increased sales YOY by 9%
Over $34-million in placements with an average ROI of 4.2:1
Increased web traffic 14%, driving down CPS for destination traffic 8%
Contributed to five wins in the electoral process
What People Say
Located on both coasts, we are eagerly awaiting your call.
Los Angeles815 Hampton Drive, Venice, CA, 90291310.441.92008m - 6pm PST
New York City395 Hudson Street, New York, NY 10014646.652.85968m - 6pm EST